Chase bank tried to be relatable on Twitter and got absolutely dunked on

2025-04-28 06:33:28admin

Brands, may we remind you for the umpteenth time, that if you're trying to get #relatable on Twitter, you're opening yourself up to being completely and utterly owned.

People have a lot of strongfeelings about when and where brands can interject their own witty repartee in online discourse. No matter how seemingly wholesome (woke soap, anyone?) or unbelievably tone deaf (Sunny D's faked mental health crisis), the response is usually a resounding SILENCE BRAND.

JPMorgan Chase was the latest brand to get shut down over a failed attempt at reaching the masses with a tweet that has since been deleted. However, the internet always keeps the receipts.

This Tweet is currently unavailable. It might be loading or has been removed.

People agreed that Chase had gone too far, trying to reach into the sensitive territory of people's personal finances all for the sake of the meme.

Along with mentioning Chase's fees which can often take advantage of its struggling customers, many were quick to point out that the Federal Reserve had to bail out JPMorgan Chase in 2008 to the tune of $25 billion.

Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Maybe they should have made their coffee at home.

This Tweet is currently unavailable. It might be loading or has been removed.

Brands (and social media marketing managers) this is a learning experience for you all — don't dish it out if you can't take it. Or at least have the decency to actually be funny.

Mashable has reached out to JPMorgan Chase for comment.

UPDATE: April 29, 2019, 3:25 p.m. EDT After reaching out for comment, JPMorgan Chase responded by redirecting us to their most recent tweet below.

This Tweet is currently unavailable. It might be loading or has been removed.

UPDATE: April 29, 2019, 4:07 p.m. EDT Even Senator Elizabeth Warren got in on the dunking with a tweet that mocked Chase's meme format.

This Tweet is currently unavailable. It might be loading or has been removed.

UPDATE: April 29, 2019, 5:19 p.m. EDT An earlier version of this story incorrectly stated that the Federal Reserved bailed out Chase for $12 billion. The actual number is $25 billion.